• kfb@kfbconsultancy.co.uk

Windows v Apple Media Creation

Ok, there is a massive amount of debate, especially prevalent on the internet over this subject, so I thought with a day to spare I would throw my hat in the ring, and give you some first hand experience on this rather controversial subject. It is without doubt that over the last 10 years+ that the Apple marketing machine as done a fantastic job on the manipulation through design innovation to convince the masses that Apple products from Desktop or Laptops to phones and watches outshine everything else that the consumer could need or want. To a certain degree, if all I wanted was what has become a vastly over priced, and largely un-upgradable product, that by it mere insertion into the market starts the out of date clock ticking, ever so quickly, then, yes, they are unsurpassed in that field. The real question people should ask themselves is to what end, is it justifiable to spend on a modern, moderately specified Apple Desktop the outlay of several thousands of pounds or dollars a sound investment, especially now, when Apple themselves are taking a fairly risky gamble moving from a trusted Intel platform, to their own silicon (actually they are not, they are just using the ARM platform architecture), but none the less, your £3k Apple MacBook Pro is going to be out of date if purchase now roughly in April 2021, as they move the entire game to ARM away from Intel, and though Apple are fortunate in having complete control of their estate, e.g. their hardware and OS, it still will make a grey day in hell, when, you as a developer or content creator find that the latest version you need of Logic or Final Cut will now no longer work. Due to it being ported to this new platform. Essentially you as an Intel Mac user will become the poor relation, as so many did when they moved from RISC to Intel. Intel is dead, long live the new RISC platform in the shape of ARMA. Or will it be called AARM (Apple Advanced RISC Machine Architecture).



So back on subject, as a content creator you should really have a couple of things in your list of essentials these are easy to compile and simple to tick off a list


  1. Easy of importation of files from an external device, with the no fuss, and no loss of corruption or failure

  2. Once imported your device should have sufficient space to store, or be able to access fast NAS

  3. Your system should have sufficient memory, and processing power to manipulate the files you need to edit

  4. Latency

  5. Ability to process and edit with the minimum amount of failure, or crashing

  6. Use a application that uses standardised formats for export and import

Now you have a check list, let's look at the real world reality of content creation on Apple versus Windows.


Video

To produce, process and edit video, you require one main thing, power. This comes in the shape of multi core CPU's with direct access to fast memory, and high speed data storage so you can write, and read back quickly. You also need highly powered dedicated video processing, potentially off line. Ok so below is you brutally honest comparison


Apple

The most powerful iMAC to video process is the following: - Apple Mac Pro specified out for this sole purpose so for video only it weighs in at £12,347.99!!!

  • 3.0GHz 10-core Intel Xeon W processor, Turbo Boost up to 4.5GHz

  • 256GB 2666MHz DDR4 ECC memory

  • Radeon Pro Vega 64X with 16GB of HBM2 memory

  • 4TB SSD storage

  • Magic Mouse 2 + Magic Trackpad 2 - Space Grey

  • Magic Keyboard with Numeric Keypad - British - Space Grey

  • Final Cut Pro X

This is also a written in stone specification you cannot upgrade it really beyond this. So you would have to rely on external storage to really edit, so you probably have to add that into the cost and equation.


Or perhaps you might venture down the Mac Pro route well that gets eye watering see below:


So a representative Mac Pro to edit Video would be: - £17,147.99


For that your specification would be

  • 3.5GHz 8‑core Intel Xeon W processor, Turbo Boost up to 4.0GHz

  • 384GB (6x64GB) of DDR4 ECC memory

  • Radeon Pro W5700X with 16GB of GDDR6 memory

  • 8TB SSD storage

  • Apple Afterburner card

  • Stainless steel frame with feet

  • Magic Mouse 2 + Magic Trackpad 2

  • Magic Keyboard with Numeric Keypad - British

  • Final Cut Pro X

That is a lot of money, and remember that upgrading this specification, would require a trip to apple.com or an authorised Apple Professional to make the changes.


But you see the video editing community, as shifted and a lot of people professionally moved to Adobe Premier as their tool of choice, as to be honest Final Cut as sort of lost its way, and even in the professional world it is now not the once kind go the castle. So with that in mind, if you can use a cheaper alternative what is on offer, and how good is it. This is where the reality bites in. The following is yours for £7080.00 actually less, and guess what everything is pretty much upgradable, what is more the CPU shifts more power than the Pro Mac by 20%. On top of this there is more storage, and the graphics processing is off the charts compared to the Apple, in fact this can handle 8K as and when.

The other thing I forgot is Adobe Premier Pro but that is only £400 which is still putting this way ahead in bang for your buck.


MSI TRX40 PRO WIFI (AMD TRX40 ATX DDR4)

AMD Ryzen Threadripper 3970X 3.7GHz (4.5GHz Turbo) 32 Core

Ram 256GB DDR4-2666 (8x32GB)

3090 24GB Open Air LIMITED SUPPLY [add $999.08]NVIDIA Titan RTX 24GB

Onboard Realtek ALC1220 HD Audio  External USB DAC: JDS Labs Element II

Intel Dual 10 GB PCI-E Card

500GB Boot Drive

8TB Secondary Drive

14TB Third Drive for work

Fractal Design Case

850 Super Flower PSU

Nocturna NH-U14S TR4 SP3 CPU Cooler

Case Fans

Windows 10 Pro

USB 3.0 Eternal Card Media Reader

Lifetime Support Labour and Tech Support

34” 144Mhz Asus Monitor 4K beyond

Keyboard and Mouse

(this system is one that I have built and can sell through my partner Pugent Systems LLC)


So overall what would you do, well if you are Apple Fanboy then there is probably no way I am going to sway you from Cupertino's finest, but maybe, just for a moment, think what you could do with that extra couple of thousand pounds. Oh yes and remember the Mac Pro doesn't come with a monitor, no if you want one of those add at least another £4000!


Once as a creator you are in the Adobe system, there is little difference, so the question I would ask is what would you really do?




Recent Posts

See All